E-Business Foundation Essay Example | Topics and Well Written Essays - 750 words

E-Business Foundation - Essay Example The main redeeming aspect about Google’s approach has been its innovative approach.Thus, it is seen that all their website projects integrate the latest thinking on design, usage, accessibility, technology and marketing strategy. Google has been serving their customers for over a decade now. They have attributed their success and long life to their quest for making rewarding and long-term relationships with both potential and existing clients it is believed that Google take special interest in the success of their clients and work hand- in- hand to ensure that the product is of high quality that could meet the clients’ goals and objectives. Google has decided to take over YouTube for $1.65 million in stocks. This would spell great opportunities for internet users and content owners throughout the business world. The takeover merges one of the largest and fastest growing online video entertainment businesses with Google's proven proficiency in organizing information and creating new models for advertising on the Internet. The merged companies would focus on providing a better, more comprehensive experience for users interested in uploading, watching and sharing videos, and will offer new opportunities for professional content owners to distribute their work to reach vast new viewers. Next, Google has also received approval from the US Federal regulators to acquire Double Click for $3.1 billion. Google generates revenue from selling text-based ads that appear next to search results.